A proven method, now in your hands
EYBA is not an early-stage product. It grew out of a method we have used with clients for years to decide which market is worth entering. What is new is the tool, not the method.
The method
Instead of picking an export market on a hunch, the method scores every market against the same clear framework and gives you a comparable result. That lets you weigh markets side by side and justify the decision, rather than relying on gut feel.
Why it works
Every market gets a transparent score and a clear recommendation: enter, test first, wait, or skip. The decision does not depend on who happens to be in the room, but on the same criteria every time. That makes the choices repeatable and easy for the team to follow.
Our track record
We have run this method with real clients before it became software.
Who Leila is
Leila Haugas is the creator of the EYBA method. Her background is in international business development and export advisory, where she has helped companies decide which market to enter.